Meetup 48
Vitaly Friedman
Founder & Editor Smashing MagazineVitaly Friedman
Founder & Editor Smashing MagazineRegister to Attend
Talks
Vitaly Friedman
Dirty Little Tricks From The Dark Corners of eCommerce UX
Kada dizajniramo za eCommerce, težimo da u prvi plan stavimo ŠTA želimo da kažemo pre nego KAKO. To nije lako jer postoji stotinu stvari koje mogu da pođu naopako: od odabira proizvoda, dodavanja predmeta u korpu, dobijanja finalnog konfirmacionog mejla do toga da nam zaista stigne informacija o kupljenom predmetu. Svaki korak koji dolazi mora da bude vešto dizajniran, sa okom za greške i moguće nesporazume. To sve utiče i na interakciju sa filterima koliko i na prikaz opcija isporuke ili na slanje mejla o otkazanoj kupovini. U ovom predavanju, Vitali će da priča o nekoliko dizajn paterna koji povećavaju konverzije tako što unapređuju jasnoću i konzistentnost eCommerce iskustva. Predavanje će nam pružiti praktične savete i tehnike da odmah kreiramo bolje eCommerce iskustvo.
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